5 reasons hotels should close the door on their ad campaigns — permanently
What makes you choose one hotel over the other? Is it the rate, the location or your travel agent’s recommendation? I’ll bet it’s most likely not the hotel’s advertising campaign. Hotels continue to spend big bucks on flashy advertising, but is it just wasted money?
Alaska Airlines tries custom Web ads
New customized Web ads by Alaska Airlines may be a little Orwellian, but if they lead travelers to a good deal could it be so bad?