Major split over $15 first-checked-baggage-fee among US airlines

by Charlie Leocha on July 21, 2008

Last week Delta Airlines clearly stated that they do not have plans to charge the $15 first-checked-bag-fee that has been instituted by legacy carriers American Airlines, United and US Airways.

This creates an unusual split between the major legacy carriers in the US, with three of the majors adding $15 to passenger fees when checking any baggage and the other three eschewing the $15-first-bag practice. Effectively, American Airlines, United Airlines and US Airways are charging about 30 percent of their passengers more than Continental, Delta and Northwest.

Something will have to give as the word spreads with leisure travelers and others not protected against these charges. All, incidentally, charge a $25 per-second-checked-bag fee.

The full repercussions of the $15 first-checked-bag-fee have not yet been realized because the airlines that implemented the fees have created a phased introduction based on when travelers purchased their tickets. The impact on the airport and baggage check-in infrastructure and the boarding processes will come into better focus this month as the exemptions for tickets purchased prior to June 15 wane.

Some low cost carriers such as Spirit and Allegiant have similar first-checked-baggage-fees. However, they do not pretend to be full-service airlines and these fees are part of an overall savings on airfares. With the legacy carrier split, the $15 first-checked-baggage-fee can become a significant differentiator between the flights of Delta/Northwest/Continental and American/United/US Airways. Plus, major low cost carriers, JetBlue and Southwest have not jumped on the $15 first-checked-bag bandwagon.

Though the first-checked-bag fees sound like big moneymakers, reality is that collecting these fees and creating software to deal with these fees will end up costing almost as much as the airlines will collect in the short run. This is not an immediate moneymaker.

Here is list of American’s projects, underway or planned, to allow it to collect this new $15 baggage fee according to Mark DuPont, American’s vice president of airport services planning:

• new training of employees
• additional employees to be assigned after the fee takes effect to deal with anticipated problems
• new software to handle collection of the baggage fees by agents
• new software to allow collection of the baggage fee by self-service kiosks
• new programs to handle an expected increase in carry-on bags
• new procedures to deal with luggage when the overhead bins are full
• new overhead bins to accommodate more carry-on luggage on future planes

I have already spoken with passengers who are booking away from the American/United/US Airways block because of the additional charges. This $15 fee is in almost all cases doubled to $30 if, as most leisure travelers normally do, the flights are for round trips.

My predictions (slightly modified) from an earlier post:

• This luggage fee is a step too far. AA/US/US will eventually have to back off of the fee.
• Problems with controlling carry-on luggage will increase exponentially.
• Delays at TSA checkpoints will increase as more passengers bring more baggage through the inspection points.
• Delays at the boarding gates dealing with luggage arguments will further delay AA/UA/US flights to less than a 50 percent on-time rating.
• Other airlines (CO/DL/NW and the LCCs) will adopt a wait-and-see approach to this dramatic fee increase, forcing AA/UA/US to rethink their fee structure.
• The Transportation Department will force airlines to disclose these fees in their advertisements. This will allow other airlines to simply raise airfares without raising the total advertised cost of the trip.

The fat lady at the airport check-in counters and jetways has not begun her song, yet.

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{ 2 comments… read them below or add one }

john m July 21, 2008 at 10:39 am

While the fat lady at the check in counter has not begun her song, I know that the traveling public is getting ripped off left and right by ill informed airline employees who charge all sorts of fees for baggage now, even when they shouldn’t be. For example, a woman I work with purchased her ticket in March, before the fees were announced and traveled in July. She had a purse, a computer bag and a roll on bag that she normally carries on. When she checked in at Boston she was charged $115.00 for her baggage even though she only checked the one bag. American maintains that there were extenuating circumstances but have yet to explain them.

Another example was I was checking in with a Skycap who tried to charge me $100.00 for two bags. The problem was I was traveling on Delta with a second person so we shouldn’t have been charged anything however the Skycap was insistent that he had to charge us that. I went inside to check my bags in.

This is not the solution to the airlines problems, it is just creating more issues for them. If they need to cover the cost of operating, then raise the fare to a point that they can make money.

Dianev July 21, 2008 at 10:49 am

Actually, Northwest announced that they will be charging for the first bag for tickets sold on or after July 10 for travel starting on August 28.

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