When Internet users think “travel” they think maps. As in MapQuest and Google Maps. Both sites together account for nearly 20 percent of travel-related Internet traffic, according to Hitwise.
The top airline site belongs to Southwest, with just over a three percent share of traffic. The number one travel agency is Expedia, with around three percent. The numbers are a reminder that auto travel continues to play an important — and often overlooked — role in America’s online travel landscape.
Here’s the full list for December 2008:
1. MapQuest (10.98 percent)
2. Google Maps (9.81 percent)
3. Southwest Airlines (3.31 percent)
4. Expedia (3.02 percent)
5. Yahoo! Maps (2.97 percent)
6. Travelocity (1.99 percent)
7. Orbitz (1.60 percent)
8. Yahoo! Travel (1.56 percent)
9. Priceline.com (1.53 percent)
10. American Airlines (1.23 percent)
{ 1 trackback }
{ 1 comment… read it below or add one }
I much prefer Google Maps over MapQuest.