Open your eyes: everything is about to change for travelers

by Christopher Elliott on June 15, 2009

One of the most popular cameras on the number one photo-sharing site isn’t a camera at all. It’s the Apple iPhone.

133988-iphone3gI mention this for two reasons. First, because a new iPhone is being released June 19. And second, because it now includes a feature that promises to change the way we travel: a video camera.

The specs are nothing to rave about — 640 by 480 pixels, which is not exactly HD — but the implications are far-reaching for each and every one of us. At the touch of a button, travelers can now publish an edited video to YouTube. Not coincidentally, YouTube just last week added a feature that allows you to directly share clips to Facebook, Twitter, and Google Reader.

Why does any of this matter to travelers?

Because it marks a fundamental shift that could alter the way we get our information about travel and the way we share our travel experiences.

It’s a move from “tell me” to “show me.”

You can already see the beginning of this migration on social networking sites that specialize in travel, where users are gravitating toward photos, as opposed to written reviews. Just last week, in a post about TripAdvisor, several users claimed they disregarded the written reviews and just looked at the pictures. When everyone is carrying a video camera, and when posting to the Internet is as easy as pushing a button, imagine how people will make travel purchasing decisions?

Let’s just take a moment to consider this.

Say you’re buying a plane ticket, but it’s a toss-up between United Airlines and Virgin Atlantic. At the moment, you can look up reviews of both airlines and find lots of information on blogs. You can also go to a seat review site like SeatGuru or to an old-school forum like FlyerTalk, and get a reasonably good idea of what to expect. But what if you have actual user-generated video content of the seats and can compare seat pitch, in-flight entertainment, and overall comfort by seeing it instead of reading about it.

How would that change things?

What if you’re trying to decide where to make restaurant reservations? You could check out Zagat or Yelp and read all about it, but what if you could see the entrees as they’re served?

Now imagine these video clips are delivered in real-time, or as close as possible to it. Sites like 12seconds and Seesmic already let you do that. (Think Twitter for video.)

Now imagine everyone has access to it in real time. That’s what Google Wave is all about, and when it’s released later this year, it could potentially revolutionize the way in which we consume information. Here are a few highlights of Google Wave’s features, courtesy of our friends over at Lifehacker.

We’re on the verge of nothing less than a revolution in media. The travel industry will be at the frontline, but it won’t take long to turn everything upside-down.

Are you ready?

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{ 3 comments… read them below or add one }

chris June 15, 2009 at 10:54 am

I don’t think the revolution will happen until the iPhone is available on networks other than AT&T. In many major cities and important business travel and tourism destinations, AT&T coverage is spotty at best. (Even in tech savvy San Francisco, where you’d expect perfect signals everywhere.) Big probs in LA, too.
http://www.latimes.com/business/la-fi-apple9-2009jun09,1,5860217.story

Buyer beware.

Jeremy Head June 15, 2009 at 11:27 am

Hi chris
I don’t disagree with you, but a caveat. The quality of much of the video online even now is quite poor… and presumably this will continnue to be the case with footage from iPhones for a while at least.
I’d rather look at still pics and read reviews than look at wonky, grainy video footage. This will all change over time – and probably quite quickly too – but right now sites that are built solely around UGC video alone are a poor research tool. I was going to reference Trip TV as an example.. (http://www.tvtrip.com) but just went and looked at it to discover that they have clearly invested in pro-content… last time I looked (about 9 months ago) it was full of awful wonky clips with lousy voiceovers… managed to make even the best luxury hotel look horrific! Now the clips are at least fairly consistent
best
Jeremy

Joe Buhler June 15, 2009 at 12:31 pm

It will give even more meaning to the old saying “a picture is worth a thousand words” – like maybe video = ten thousand words.

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